In late 2024, my friends Cate Powell and Paul Robertson bought a building in downtown Decatur. I bought them a celebratory plant!
As they prepared to open the doors in early 2025, they asked me for a little help hiring the team. Then help with marketing. Then help with managing the team. And then I thought: “How often do you get a chance to help your friends build their dream?”
For the past year, I’ve been the General Manager. After 15 years selling into and working with small businesses, this was what I’d been training for.
I’m proud of the numbers —
300+ monthly members
40+ staff members
13 consecutive months of >10% revenue growth
But I’m even prouder to have built a business that is profitable, beloved, and a great place to work.
A marketing shoot I led.
Can you spot me?
This is how you build a brand.
Don’t be afraid to put yourself in the shot!